Shooting & Country TV
Shooting & Country TV
01. Introduction
Shooting & Country TV is a dynamic YouTube channel that brings the world of fieldsports and country pursuits to life through engaging video content. As an integral part of Sporting Gun magazine, this channel serves as a digital extension of the print publication’s rich legacy. Offering a blend of expert advice, equipment reviews, shooting techniques and immersive field experiences, Shooting & Country TV caters to enthusiasts and professionals alike. With its commitment to quality content and insider knowledge, the channel has become a go-to resource for those passionate about shooting sports and rural traditions.
The addition of Shooting & Country TV to our collective is a significant milestone for Sporting Gun and Time Well Spent as a whole. This dynamic platform not only enriches our content offerings but also enhances our ability to connect with our audience on a deeper level. By integrating this engaging video content alongside our established print publications, we can provide our viewers with a more immersive experience that caters to their passion for shooting sports. Our audience will benefit from the synergy between the two mediums, gaining access to expert insights, practical tips, and visually captivating stories that celebrate the fieldsports community.
– Paul Austin, Editor, Sporting Gun
02. Our demographic
The demographic profile of Shooting & Country TV reflects the dedicated nature of its audience, with a striking 93.4% male viewership. This gender skew underscores the traditionally male-dominated landscape of shooting sports, while also highlighting potential opportunities for growth and diversification in the future. Furthermore, the channel’s audience is predominantly mature, with 76.7% of viewers being aged between 18 and 64. This age distribution suggests a viewership that likely includes experienced shooters, long-time enthusiasts and those with established careers who have the means to pursue their passion for fieldsports. Such a demographic profile allows Shooting & Country TV to tailor its content to a knowledgeable and committed audience, while also serving as a platform for passing down traditions and expertise to younger generations entering the field.
- Demographic: 93.4% male, 6.6% female
- Age: 76.7% of viewers are 18-64
03. Our reach
Shooting & Country TV has established a robust presence in the digital landscape, boasting impressive metrics that highlight its reach and engagement with audiences passionate about shooting sports. With a lifetime total of 7.2 million views, the channel has captured the attention of a significant number of viewers, reflecting its relevance and appeal within the community. Additionally, the channel has accumulated an impressive 905,500 hours of total watch time, indicating that viewers are not only tuning in but also engaging deeply with the content offered. This level of engagement is further underscored by its 38,600 subscribers, who represent a dedicated audience eager for quality content related to fieldsports. As Shooting & Country TV continues to grow, these metrics position it as a leading platform for enthusiasts seeking information, entertainment and insights into the world of shooting and country pursuits.
- Subscribers: 38,600
- Lifetime views: 7.2 million
- Watch time: 905,500 hours
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