ShootingUK
Shootinguk
01. Introduction
ShootingUK is the UK’s leading online platform dedicated to the shooting sports community, providing a comprehensive resource for enthusiasts of all levels. The website serves as a hub for news, reviews, and insights related to firearms, airguns, hunting, and outdoor pursuits, focused on delivering a rich array of content that includes expert articles, product evaluations, and community features. Its commitment to delivering high-quality information and engaging content has solidified its position as an authoritative voice in the field, making it an essential destination for anyone passionate about shooting sports.
“The demographic breakdown of ShootingUK’s audience, with 74.7% men and 25.3% women, represents a significant shift in the shooting industry. This more balanced distribution not only reflects the growing interest of women in shooting sports but also highlights the evolving nature of our community. It’s crucial for the industry to recognize and cater to this diverse audience, as it opens up new opportunities for growth, innovation, and inclusivity.– Ollie Harvey, Editor, ShootingUK
02. Our demographic
The ShootingUK website attracts a diverse and engaged readership, with a strong appeal to both male and female shooting enthusiasts. With a 74.7% male audience, the readership represents a core group of dedicated sportsmen who are passionate about shooting and hunting. What’s particularly noteworthy is the significant female readership, making up 25.3% of the website audience. This substantial female demographic is indicative of the growing interest in shooting sports among women, offering advertisers a valuable opportunity to reach this expanding market segment.
- Demographic: 74.7% male, 25.3% female
03. Our reach
The ShootingUK website has become a significant resource within the shooting sector, attracting impressive traffic since tracking changes were implemented in August 2020. With 2.7 million users and over 3 million sessions, the site serves as a vital hub for shooting enthusiasts seeking information on firearms, accessories, and industry news. This substantial reach not only highlights the growing interest in shooting sports but also underscores the website’s role in connecting users with valuable resources, expert insights, and community engagement.
- Sessions: 3,000,000
- Users: 2,700,000
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