Sporting Gun
Sporting Gun
01. Introduction
Launched in 1978, Sporting Gun is a unique title for clay and game shooting enthusiasts. Every issue is packed with the latest news as well as reviews by trusted experts and editorial features by those that live and breathe sport shooting. There’s undoubtedly an emphasis on shotguns – be that pump action, semi-auto or over-and-under – but readers can also expect to see rifle and airgun reviews too.
For true field sports enthusiasts, Sporting Gun offers truly essential shotgun, gundog, and rifle shooting content from an array of writers who literally live and breathe our sport.– Paul Austin, Editor, Sporting Gun
02. Our demographic
The magazine primarily caters to a male audience, with 93% of its readership identifying as men. The average age of our readers is 59 years old, reflecting an experienced group of shooting enthusiasts who have a wealth of knowledge to the sport. This demographic profile allows us to tailor our content to meet the interests and needs of our audience, ensuring that every issue resonates deeply with our loyal readers.
- Demographic: 93% male, 7% female
- Average age: 59 years old
03. Our reach
As a result of the high-quality of content curated in the magazine, Sporting Gun has accumulated 37,000 followers on Facebook, 1,300 on Instagram and 38,000 subscribers on YouTube as part of Shooting & Country TV. This substantial following not only highlights the magazine’s popularity but also demonstrates its influence in the shooting community. Our social media platforms provide an engaging space for shooters to connect, share experiences and access exclusive content, further enriching the overall experience for our readers.
- Facebook: 37,000 followers
- Instagram: 1,300 followers
- X (formerly Twitter): 2,800 followers
- YouTube: 38,000 subscribers
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