What Gun?
What Gun?
01. Introduction
What Gun? is an essential annual publication that stands as a cornerstone of the Gun Mart family, offering invaluable guidance to shooting enthusiasts across the UK. This comprehensive guide serves as a definitive resource for both novice and experienced shooters, providing in-depth reviews, comparisons and expert insights on the latest firearms and accessories available in the market. As a vital component of the shooting sector, What Gun? plays a crucial role in helping consumers make informed decisions about their firearm purchases, while also keeping the industry abreast of emerging trends and technologies. By offering detailed specifications, performance analyses, and practical advice, this publication bridges the gap between manufacturers and end-users, fostering a more knowledgeable and discerning shooting community.
What Gun? has established itself as the go-to publication for anyone serious about shooting. Each year, we meticulously curate and analyse the most relevant firearms and accessories, ensuring our readers have access to the most up-to-date and comprehensive information available. Our team of experts works tirelessly to provide unbiased reviews and practical insights that cater to all levels of expertise within the shooting community. What Gun? not only captures the current state of the firearms industry but also serves as a historical record of its evolution. We’re committed to maintaining our position as the ultimate resource for shooters, helping them navigate the ever-changing landscape of firearms and make choices that best suit their needs and preferences.– Ed Jackson, Editor, What Gun?
02. Our demographic
What Gun? is part of the Gun Mart family, with it’s demographic revealing a predominantly male audience, with approximately 94.5% of its readers identifying as male. This statistic highlights the traditional appeal of shooting sports among men, while also indicating potential opportunities for attracting a more diverse audience in the future. Additionally, 82.4% of Gun Mart’s readership is over the age of 35, suggesting that the magazine caters primarily to experienced shooters and enthusiasts who have a deeper understanding of firearms and their applications. This mature demographic is likely to include both seasoned professionals and dedicated hobbyists, allowing Gun Mart to tailor its content to meet the interests and needs of this knowledgeable audience.
- Demographic: 94.5% male, 5.5% female
- Age: 82.5% of viewers are 35+
03. Our reach
What Gun? benefits from the reach of Gun Mart, who has established a significant digital and social media presence, reaching a diverse audience of shooting enthusiasts and professionals. The handbook is an annual publication which makes use of Gun Mart’s 30,000 subscribers on YouTube, 3,900 Facebook followers and 1,400 Instagram followers, all if whom contribute to a growing community across social platforms. Additionally, Gun Mart’s app garners impressive traffic, with 150,000 page views each month and 2,000 active subscribers, further enhancing its reach and accessibility, used to promote What Gun?.
- YouTube subscribers: 30,000
- Facebook followers: 3,900
- Instagram followers: 1,400
- X followers: 900
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