Gun Mart
Gun Mart
01. Introduction
Gun Mart is a leading publication in the fieldsports sector, established in 1981 and renowned for its comprehensive coverage of firearms, shooting sports, and related products. As part of our portfolio, Gun Mart has maintained a steadfast subscriber base while also catering to a loyal newsstand readership each month. In recent years, the magazine has successfully transitioned into the digital realm with gunmart.net, which has become a trusted online destination for authoritative gun and product reviews. This blend of print and digital offerings ensures that Gun Mart remains at the forefront of the industry, providing valuable insights and information to both enthusiasts and professionals alike.
Gun Mart magazine has been pumping out gun and kit reviews since 1981. Even now, it contains the most product reviews of any magazine on the market, covering airguns, firearms, shotguns, accessories, ammunition, optics, clothing and knives! Simply put, there is something for everyone!– Ed Jackson, Editor, Gun Mart
02. Our demographic
The demographic profile of Gun Mart reveals a predominantly male audience, with approximately 94.5% of its readers identifying as male. This statistic highlights the traditional appeal of shooting sports among men, while also indicating potential opportunities for attracting a more diverse audience in the future. Additionally, 82.4% of Gun Mart’s readership is over the age of 35, suggesting that the magazine caters primarily to experienced shooters and enthusiasts who have a deeper understanding of firearms and their applications. This mature demographic is likely to include both seasoned professionals and dedicated hobbyists, allowing Gun Mart to tailor its content to meet the interests and needs of this knowledgeable audience.
- Demographic: 94.5% male, 5.5% female
- Age: 82.5% of viewers are 35+
03. Our reach
Gun Mart has established a significant digital and social media presence, reaching a diverse audience of shooting enthusiasts and professionals. With 30,000 subscribers on YouTube, the channel engages viewers through informative videos and product reviews, while its 3,900 Facebook followers and 1,400 Instagram followers contribute to a growing community across social platforms. Additionally, Gun Mart’s app garners impressive traffic, with 150,000 page views each month and 2,000 active subscribers, further enhancing its reach and accessibility. This multifaceted approach allows Gun Mart to connect with its audience effectively, providing valuable content that resonates with both avid shooters and those new to the sport.
- YouTube subscribers: 30,000
- Facebook followers: 3,900
- Instagram followers: 1,400
- X followers: 900
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