Trout & Salmon
Trout & Salmon
01. Introduction
The voice of game-fishing since 1955, Trout & Salmon is Europe’s biggest-selling fly fishing magazine, with inspiring features and beautiful photography from the world’s finest destinations and writers.
Reading Trout and Salmon is the next best thing to being there, by the water. Every month the finest contributors in the sport deliver entertaining writing, offering valuable advice on locations, tackle and tactics, alongside stunning photography. If you are searching for a new place to fish, Trout and Salmon’s Fishing Reports are a collectable record of the state of Britain and Ireland’s major game fisheries and have become an important archive for all fly-fishers.– Andrew Flitcroft, Editor, Trout & Salmon
02. Our demographic
Trout and Salmon magazine features a strong demographic that is predominantly male (90%) with a dedicated readership of anglers who are, on average, 57 years of age. This mature audience is deeply invested in the fishing lifestyle, bringing both experience and passion to the sport. Their dedication to conservation and the intricacies of fishing represents a community that prioritises high-quality content and expert insights, positioning the magazine as a vital resource for both veteran anglers and those just starting out.
- Demographic: 90% male, 10% female
- Average age: 57 years old
03. Our reach
With a strong social media presence, Trout and Salmon magazine reaches a wide audience, boasting 13,000 followers on X, 14,000 on Facebook and 4,000 on Instagram. This significant online engagement not only amplifies the magazine’s influence but also creates a vibrant community where anglers can exchange ideas, share experiences, and promote conservation efforts. The magazine’s reach is a powerful tool for uniting the fishing community, ensuring that the passion for trout and salmon fishing continues to thrive across generations.
- Facebook: 14,000 followers
- Instagram: 4,000 followers
- X (formerly Twitter): 13,500 followers
Get in touch
Want to work with Trout & Salmon?
Get in touch with the Editorial or Sales teams below and start your journey today.
