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Man looking down the scope of a rifle

The Shooting Show

The Shooting Show logo

The Shooting Show

PUBLICATION: DIGITAL

CATEGORY: HUNTING & SHOOTING

WEBSITE: @TheShootingShow

01. Introduction

The Shooting Show is a popular YouTube channel that offers comprehensive coverage of the shooting sports industry, including airguns, firearms, and hunting. Hosted by experienced shooters and industry experts, the show provides viewers with a diverse range of content, including product reviews, hunting trips, shooting techniques, and interviews with key figures in the shooting world.

Each episode offers in-depth looks at the latest guns, ammunition, optics, and accessories, as well as practical demonstrations of their use in the field or on the range.
The show’s content is highly relevant to both the airgun and wider shooting industry, as it showcases new products, emerging technologies, and evolving trends across various shooting disciplines. By featuring a wide range of brands and products, from airguns to high-powered rifles, The Shooting Show helps manufacturers reach their target audience while providing viewers with valuable information to improve their skills and make informed purchasing decisions.

The Shooting Show has established itself as the premier online resource for shooting enthusiasts across the UK and beyond. Our commitment to delivering high-quality, informative content has made us an industry leader in shooting sports media. We strive to bring our viewers the most up-to-date information on new products, shooting techniques, and hunting strategies across all disciplines, including airguns, shotguns, and rifles. For shooting enthusiasts, our show is more than just entertainment – it’s an essential tool for staying informed about the latest developments in the shooting world and improving their skills as shooters and hunters.– The Shooting Show Team

02. Our demographic

The Shooting Show’s audience demographic, while still predominantly male, shows a slightly more balanced gender distribution compared to The Airgun Show. 91.6% of viewers are male, with 8.4% being female. This higher percentage of female viewers suggests that The Shooting Show may be offering content that appeals to a broader audience within the shooting sports community. The age distribution is similar to The Airgun Show, with 72.1% of viewers falling between 18 and 64 years old. This indicates that The Shooting Show is effectively engaging working-age adults who are likely to be active participants in various shooting sports and hunting activities.

  • Demographic: 91.6% male, 8.4% female
  • Age: 72.1% between the age of 18-64

03. Our reach

The Shooting Show on YouTube has established itself as a powerhouse in the shooting sports community, boasting an impressive reach that spans the globe. With an astounding 103.8 million lifetime views, the channel has captivated audiences for a staggering 10 million hours – equivalent to over 1,140 years of continuous viewing. This remarkable engagement is further evidenced by its loyal following of 282,000 subscribers, who regularly tune in for the latest content on shooting sports, hunting, and firearms. These numbers underscore the channel’s significant influence and its role as a go-to resource for shooting enthusiasts worldwide.

  • Subscribers: 282,000
  • Lifetime views: 103,800,000
  • Hours watched: 10,000,000

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Want to work with The Shooting Show?
Get in touch with the Editorial or Sales teams below and start your journey today. 

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