The Sporting Airgun Handbook
The Sporting Airgun Handbook
01. Introduction
The Sporting Airgun Handbook, a prestigious annual publication from the Gun Mart family, stands as the definitive guide for airgun enthusiasts across the UK. This comprehensive resource offers an in-depth look at the latest trends, technologies, and techniques in the world of sporting airguns. From hunting strategies to target shooting tips, and from gear maintenance to legal considerations, The Sporting Airgun Handbook covers every aspect of the sport. As part of the trusted Gun Mart brand, this annual publication has become a cornerstone of the airgun community, fostering knowledge, promoting responsible shooting practices, and connecting enthusiasts with the best the industry has to offer.
Our annual handbook is more than just a publication; it’s a celebration of the airgun sport and a testament to its growing popularity. Each year, we strive to bring our readers the most comprehensive and up-to-date information, helping them make informed decisions about their equipment and enhancing their shooting experiences. The Sporting Airgun Handbook has become an eagerly anticipated annual event in the shooting community, reflecting the dynamic nature of our sport and the passion of its participants.– Ed Jackson, Editor, The Sporting Airgun Handbook
02. Our demographic
The demographic profile of The Sporting Airgun Handbook is similar to that of Gun Mart, revealing a predominantly male audience, with approximately 94.5% of its readers identifying as male. This statistic highlights the traditional appeal of shooting sports among men, while also indicating potential opportunities for attracting a more diverse audience in the future. Additionally, 82.4% of Gun Mart’s readership is over the age of 35, suggesting that the magazine caters primarily to experienced shooters and enthusiasts who have a deeper understanding of firearms and their applications. This mature demographic is likely to include both seasoned professionals and dedicated hobbyists, allowing Gun Mart to tailor its content to meet the interests and needs of this knowledgeable audience.
- Demographic: 94.5% male, 5.5% female
- Age: 82.5% of viewers are 35+
03. Our reach
The Sporting Airgun Handbook benefits from the reach of Gun Mart, who has established a significant digital and social media presence, reaching a diverse audience of shooting enthusiasts and professionals. The handbook is an annual publication which makes use of Gun Mart’s 30,000 subscribers on YouTube, 3,900 Facebook followers and 1,400 Instagram followers, all if whom contribute to a growing community across social platforms. Additionally, Gun Mart’s app garners impressive traffic, with 150,000 page views each month and 2,000 active subscribers, further enhancing its reach and accessibility, used to promote The Sporting Airgun Handbook.
- YouTube subscribers: 30,000
- Facebook followers: 3,900
- Instagram followers: 1,400
- X followers: 900
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