Shooting Times
Shooting Times and Country
01. Introduction
In 1882, the wildfowler Lew Clement established Shooting Times and Country and it’s gone to press every week since. A British institution, one of the title’s main focuses is news content and analysis by subject matter experts and thought leaders. Aimed at everyone from hobby shooters to professional gamekeepers, Shooting Times and Country is also lauded for its unrivalled storytelling and practical advice on topical subjects like training gundogs, feeding poults and cleaning shotguns.
Shooting Times has been the voice of the fieldsports community for over 140 years. How many of us can recall reading their first issue with a parent or grandparent? The magazine sense of community remains as strong as ever and the title continues to grow and evolve with Britain’s ever-changing rural landscape whilst retaining the traditional values that we all love. As Britain’s only weekly shooting magazine, Shooting Times leads the way in terms of breaking news, seasonal sport and expert opinion.– Ollie Harvey, Editor, Shooting Times & Country
02. Our demographic
Shooting Times and Country predominantly attracts a male readership, with 95% of its audience identifying as male. The average age of our readers is 59, reflecting a seasoned group of enthusiasts who are deeply passionate about country sports and the outdoors. This demographic encompasses both seasoned veterans and newcomers eager to learn about the rich traditions of shooting and hunting.
- Demographic: 95% male, 5% female
- Average age: 59 years old
03. Our reach
Shooting Times and Country boasts a robust online presence, engaging a diverse audience across multiple platforms. With more than 85,000 followers on Facebook, 36,000 on Instagram, and 38,000 on YouTube, the magazine successfully connects with its audience, providing content that appeals to their interests and encourages community interaction. This strong social media following underscores the magazine’s influence and reach within the country sports community.
- Facebook: 85,000 followers
- Instagram: 36,000 followers
- X (formerly Twitter): 28,700 followers
- YouTube: 38,000 subscribers
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