Rifle Shooter
Rifle Shooter
01. Introduction
Launched in 2015, Rifle Shooter is the UK’s only magazine dedicated solely to rifle shooting both for competitors and hunters. Focussing on centrefire and rimfire, readers can expect in-depth testing and evaluation of the latest releases by our team of trusted, impartial reviewers. The roster of contributors also includes the nation’s most talented storytellers who report from the field on competitive target shooting, deerstalking, fox control and big game hunting around the world.
Since our launch in 2015, Rifle Shooter magazine has quickly become an important voice in the rifle shooting community. We strive to provide not just information, but also a sense of belonging and inspiration for shooters of all ages, particularly as we engage with younger enthusiasts eager to embrace the sport.– Paul Austin, Editor, Rifle Shooter
02. Our demographic
Rifle Shooter magazine showcases a compelling demographic, characterized by a 95% male readership with an average age of 56 years. This predominantly male audience is highly passionate about rifle shooting, bringing a blend of experience and enthusiasm that enriches the community. Their deep-rooted interest in the sport, coupled with a commitment to responsible shooting practices, underscores the magazine’s role as a valuable resource for both seasoned marksmen and those new to the discipline.
- Demographic: 95% male, 5% female
- Average age: 56 years old
03. Our reach
With a growing social media presence, Rifle Shooter magazine connects with its audience through its 9,000 followers on Facebook and 1,600 on Instagram. This reach not only enhances the magazine’s influence but also fosters a vibrant community where rifle shooters can share experiences, tips and insights. By engaging with readers online, the magazine supports the development of a connected and informed rifle shooting community, essential for the sport’s continued growth and sustainability.
- Facebook: 9,000 followers
- Instagram: 1,600 followers
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